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EDITOR'S PAGE
A vast conspiracy of generalists
Good editors are omnivores of the printed and on-screen
word. Most of us have several books going at once, not to mention the
inexorable torrent of magazines and newspapers we are gamely trying
to muddle through. Throw in the vastness of the Internet, and you can
see how some of us say information overload is an understatement. Every
day we learn something newa good thingand we have broad
interests and incessant curiosityalso good thingsyet we
are often masters of no specific field. Ever heard the expression, a
little bit of knowledge can be a dangerous thing? If that's true, then
we're quite a sinister lot, a vast conspiracy of generalists at large
among an unsuspecting populace.
This time, rather than muse over trends in the industry (the
recovery is coming, 300-mm fabs are ramping, etc.), talk about Semicon
West (you can check out the show section beginning on page 139), or
report on recent travels to facilities or conversations I've had with
industry folks (next month I'll get back to that), I'd like to share
a couple of tasty nuggets that I've digested recently from elsewhere
in the media.
Technology Review, the Massachusetts Institute of Technology's
"Magazine of Innovation," has undergone a significant graphic facelift,
added new columnists and departments, and increased its publishing frequency
(from 6 to 10 issues per year). As a result, the book (that's what we
in the publishing biz call a magazine) has gone from being an occasional-read
to a lively must-read. For those in professions encompassing the broad
world of microelectronicsfrom board level to atomic level, wires
to fibers, silicon to glassthis year's issues have all included
invigorating, thought-provoking copy (that's editor-speak for the stuff
we edit or write).
TR's editors like lists, which can be a gimmick in the wrong
hands but are enlightening and fun in theirs. In the January/February
issue, they had special features on 10 emerging technologies that will
change the world and 10 "passed" technologies, and in the May issue
they ran a feature about five patents that will transform business and
technology. The patents-to-watch articlewhich included H-P's molecular
wire crossbar memoryis accompanied by a pullout chart called "The
TR Patent Scorecard 2001." In this feature, corporate patent
portfolios are ranked under eight different industry groupings, using
a set of criteria developed by the TR staff and CHI Research.
Who garnered the top slot in the semiconductor category? Micron Technology,
with AMD a rather distant second. TSMC and UMC grabbed fourth and sixth
place, respectively, which is indicative of the Taiwanese companies'
more-aggressive intellectual property strategies. I suggest you check
out www.technologyreview.com, or better yet, get ahold of an actual
copy of the magazine (since the cyber-version doesn't do justice to
the "real" thing).
The May 29 edition of The Wall Street Journal had a page-one
story headlined "Intel Gambles It Can Move Beyond the PC with New Microprocessor."
This riveting article details how Intel and its partner Hewlett-Packard
developed the just-released Itanium, once code-named Merced, the chip
meant to bring Intel a piece of the high-end server market. Many of
the inside players are quoted in the piece, and its narrative of fits
and starts, failures and successes, fights and truces sometimes sizzles
like a good Hollywood screenplaythough I'm not sure floating points
and 64-bit architectures can be sexed up.
One of my favorite remarks comes from Intel's John Crawford,
where he talks about the early days of collaboration with H-P before
the official partnership was finalized. The article says that after
the "lawyers worked out some ground rules," technical exchanges began
in early 1994. All documents had to stay in the discussion room, an
obscure H-P sales office. The materials were locked in a file at the
end of each day, with Crawford holding one key, and H-P's Rajiv Gupta
the other. Joked Crawford: "The idea was that if we didn't do a deal,
we would take the filing cabinet to the parking lot and blow it up."
Sure sounds more fun than just shredding those sensitive documents.
Tom Cheyney
Editor
tom.cheyney@cancom.com

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© 2007 Tom Cheyney
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